Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
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- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
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- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Tech Talk
Jargon is defined as technical language specific to an individual profession, trade or group. It’s a series of words and phrases that’s commonly used by one group that may not be common knowledge to people outside their circle. Never assume that your readers are on the same page you’re on. Use plain, simple, and clear language that all of your potential readers will understand. One method of catching jargon in your release is to simply reread your story. As you reread, imagine yourself in your average reader’s shoes… what language would they find confusing?
Did You Know: that your news is automatically archived on readmedia.com? To find this archive, simply upload your logo and attach it to any release you send. Your logo acts as a link to an archive of your press releases on our site. You’ll also find an easy-to-use RSS feed of only your news that you can integrate into your website. To learn more visit our PR Tools section.
