Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Filtered Out
When you write your releases, try to avoid using words like “free,” “buy,” and “sale.” Including this type of language in your release can cause your news to be labeled as spam in an editor’s or reporter’s inbox. These words are extremely dangerous in headlines. If you’re having trouble trying to figure out which words to avoid, take a quick look through your email spam folder – you’ll find plenty of examples!
Did you know: that readMedia takes precautions to help keep your release from being filtered into a recipient’s spam folder? All releases issued through us are delivered to media personnel from our Newswire domain. Newsrooms are flooded with emails from hundreds of addresses daily, and reporters and editors look for the readMedia Newswire name.
