Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tools
Get Recognized
The goal of sending a press release is always to get your news, and ultimately your name, out to the public. The more people see your news, the more they’ll remember your name. Always include your organization’s name in the first paragraph of your release, and use it in headlines whenever possible. Another good idea is to attach your company logo to your release. Your readers will learn to associate your logo with your organization. And remember… images are more recognizable than words!
Did You Know: that you can attach your company logo and letterhead to any release sent out through readMedia? These images brand your news and provide readers everywhere with a “face” to go with your name!
