Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
One Size Fits All
You hear the phrase all the time, but you’ll never hear it used in relation to PR. Taking a “one size fits all” approach to distributing press releases can see your story headed directly to a recipients spam folder or worse… their ignore list. The reason for this is simple: Reporters and editors have very different interests depending upon the topics and areas they cover. Take the time to create multiple distribution lists that target specific geographical areas and media types. Not only will the recipients in that area be thrilled to get news that is important to them, but your media contacts outside that area will be less likely to believe you’re “spamming” them with news they’re not interested in.
Did You Know: that you can use readMedia’s list builder to create any type of list you’d like. Build a list of media in any area (down to a county level); a list of specific types of news media; a list containing your personal contacts; or a list of media interested in only your topics. It’s 100% customizable and completely free to use! Dive into readMedia’s sandbox and see what you can build!
