Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tools
Charted Waters
by Sandra J. DiNoto
Attaching charts, graphs and bulleted points with a release is a good addition to a release, as long as the graph material is pertinent to the release subject. Provide the media with the source of the information, if it is not your company or organization. They are overworked and under paid, and graphs and charts give them a snap shot of information without requiring loads of research.
Sandra J. DiNoto – Director of Public Relations – New York State Dental Association
Did You Know: that – due to popular demand – you can now view an archive of every issue of “From readMedia’s Tip Vault” online? If you missed tips along the way, or want to jog your memory, visit www.readmedia.com/readme/pr-tips/
