Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Five And Dime
“Five and dime” is a phrase used in Hollywood which means that movie moguls will make an assumption based upon the first five pages of a script as to the overall quality of a screenplay. The same theory applies to press releases. The very first sentence of your release is the most important part. Make sure it’s effective! A good opening paragraph can draw the reader in, and pique their interest in your entire release. Think of your first sentence as the bait, and your press release as the hook.
Did You Know: that on readMedia’s breaking news page, a portion of your release’s first paragraph can be seen by web viewers, allowing them to get a feel for the contents of your release before opening the document? Make sure to include your keywords!
