Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
- Photographic Evidence
- Closed Captions
- Easy Access
- Hit The Nail On The Subhead
- Headline Drills
- Extra Credit
PR Tools
Easy Access
Make it easy for reporters and editors to reach you after sending out a news release. Whenever possible, give the media multiple options for getting a hold of you – including your cell phone numbers and email addresses. Keep in mind that reporters may have questions at any time of day and you should always try to answer these questions as quickly as possible. Delaying can often prevent your story from making the news.
Note: Remember that your releases and media contact information will appear online, so don’t include email addresses or phone numbers that you want to keep private!
Did you know: you can make changes and additions to your “Media Contact” fields while sending a release through readMedia? On each line, there is room to insert other important contact details – such as email addresses, job titles and fax numbers.
