Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
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- How to Write a Great Press Release
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PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Make Headlines
At readMedia we’ve enforced an 120-character limit for press release headlines. This may create a few minor headaches for some users who will need to shorten some headlines in order to meet these enforcements, but there’s a method to our madness. When you issue a release through readMedia, your headline appears as the email subject line to all media who receive your release by email. This gives you control over the very first thing your readers will see, but regular email restrictions limit the number of available characters to 120.
Did You Know: that whenever possible, you should include your organization or business name in your headline? This brands your news, and makes it easy for web browsers to find your release!
