Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tips
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- Your Audience Is Listening
- Follow Through
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- Filtered Out
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- Error Proof
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PR Tools
The Missing Link
Always include links in your press releases to deliver readers to pages on your website. When your release appears online, you’ll want to make it quick and easy for your readers to access your website while their interest is piqued. Your website holds more details about your organization than your press release typically will, and nowadays, people don’t want to wait for additional information. Make it easy for them to move directly from your release to your website by including links appropriately.
Did You Know: that if your company logo is included in press releases issued through readMedia, it gives web viewers the ability to either subscribe to an RSS feed or view a webpage containing only your news? So make sure you use your logo!
