Use these tips, tricks and suggestions to get better pickup and more value out of readMedia’s state of the art service.
Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.Recent Articles
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PR Tools
Photographic Evidence
Using photos with your news releases contributes to your organization’s visibility in search engines. Google now searches across multiple content sources to deliver search results. This allows photos that have been “optimized” for search to come up on a keyword search. Here are a few tips to help make your press releases and photos easier to find:
- Always name your photos with concrete references (“Commissioner John Doe speaking at St. Anne’s Hospital, March 31, 2008”)
- Include a caption with each photo.
- Use keywords in your caption. (“Health Commissioner John Doe addresses the media March 31, 2008 at St. Anne’s Hospital about Governor Smith’s proposed budget.”)
Did you know: readMedia stores your photos and other attachments on our servers, making it easy for the media to receive and download rich media content? When a reporter or editor gets your release, they not only see that there is a photo available, they see both the name of the photo and its caption. People who receive their releases electronically can view and download the photo by clicking on the embedded link. Fax recipients receive the web address where the photo can be found.
For more tips on including photos with press releases, visit this edition of From the Tip Vault
