Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tips
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- Your Audience Is Listening
- Follow Through
- The KISS Principle
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- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
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- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
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PR Tools
Worth 1,000 Words
You’ve heard the adage… a picture is worth a thousand words. In the world of PR, a picture can do something words cannot – they can help you stand out among your peers! Including a photo with your story makes your release unique. In an online world crawling with press releases, an image makes your material personal to your readers. Photos and graphics help attract the attention of both media and non-media readers. Here’s a few things a photo can do for your release:
- Give your readers a feel for what took place at your event
- Introduce a new member of your staff to your audience
- Show an example of one of your products
- Attach a face to the name of a person quoted in your release;
- And much more!
Did You Know: that when you include a photograph or graphic with your press release through readMedia, that your release will include a live email link to a web page containing your image? For your readers, your photo is only a click away!
