Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Tip Of The Iceberg
People who read press releases want to get straight to the point. Reflect this in your release by writing it in inverted pyramid style. The first two sentences are your lead, and should contain your most important information. However, your lead is only the tip of the iceberg… there’s more beneath the surface. Move on to other important points in descending order. If you’re unsure if your release follows inverted pyramid style: Hold a sheet of paper up to your screen and block out all but the first few paragraphs. Can you still find your important points?
Did You Know: that you can add or remove individual reporters and editors from your created readMedia distribution lists? Simply click the “View/Edit” link while creating or editing a list, and you’ll see a breakdown of every organization and individual available.
