Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
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PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
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- Heads Up
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- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
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- Long-Term Storage
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PR Tools
Heads Up
When you have an upcoming event, you’ll want to publicize it well in advance and more than once. The biggest complaint we hear from the media is that releases don’t give them enough notice that an event is coming and don’t remind them to cover it. Make sure you send out a press release well in advance of an upcoming event, giving the media time to plan accordingly, and then send them a reminder closer to the day of the event.
Did You Know: that when you issue a release about an upcoming event in New York State or Pennsylvania through readMedia, we include the event in our Empire State Daybook or Keystone State Daybook, respectively?
