Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
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- Tip Of The Iceberg
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PR Tools
Follow Through
When you issue a press release that you’d like to see the media pick up, you’ll want to contact the reporters/editors who your release went to. A follow-up call can help a press release turn into a full news story. When you call, indicate that you’re calling to answer their questions about your release. If you simply ask a reporter/editor if they received your release, you may sound like a telemarketer and turn the reporter off immediately. Always be enthusiastic about your story! Your interest in the subject matter of your release can spark their interest, and enthusiasm can spread like wildfire.
Did you know: that when you issue a release through readMedia, an automated distribution report (including phone numbers) will be generated two hours after your release goes out. When you log into your account online, you’ll see a listing of your previously sent releases on your dashboard. To view a delivery report for a release, click on the recipients link on the right side of your screen.
