Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Beating The Buzzer
There’s one second left on the clock and you have one shot to win the game – a last second bucket. Everybody loves a great buzzer beater, right? Wrong. In the world of PR, it’s best to take your shot before the clock starts running down. If you want your story to appear on the evening news or in the morning papers, give the media as much time as possible to work with it. When deadlines roll around, reporter and editors are frantically dotting their i’s and crossing their t’s. This is no time to unload a major news story. Get the word out early!
Did You Know: that through readMedia, you can schedule a release to go out to the media at any time? Got a release to send first thing in the morning? Save yourself an early morning headache and get it ready to go in advance. Your story will go out to the media at the time you specify… and you won’t lose sleep over it!
