Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Let Your News Sell You
Not the other way around. When you sit down to write a release, remember that you’re writing a press release, not an advertisement. Facts that are backed up in your story will spread the word about your business more effectively than adjectives. Your readers are tuning in to get the news – not the commercials – so avoid language that will remind them of ads. Don’t try to be a salesman… a good press release sent to the right people will sell itself!
Did You Know: that you can send anyone a copy of a release issued through readMedia by taking advantage of our blind carbon copy (BCC) feature? This allows you to keep (up to) three people in your organization “in the loop” by sending them a copy of your press release at no extra charge.
