Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Long-Term Storage
It’s always a good idea to have an archive of your press releases on your organization’s website. Keeping a keyword rich archive of your news can help drive traffic to your site. People will inevitably search for words and phrases that appear there, so take the opportunity to get them hooked on your news! An archive also gives readers a chance to get up to date on any news they’ve missed. Allow your readers to gather all of the facts they need in one place… your website!
Did You Know: that you can take advantage of readMedia’s RSS feeds to automatically upload press releases to your website? After some initial effort, you’ll never need to worry about posting a story to your website again. If you don’t know how to integrate this feed into your website, ask your webmaster, or give us a call at (800) 552-2194.
