Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
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- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
- Photographic Evidence
- Closed Captions
- Easy Access
- Hit The Nail On The Subhead
- Headline Drills
- Extra Credit
PR Tools
Closed Captions
Headlines and graphics tend to be the most looked at portions of press releases or news stories. Photo captions tend to be the next thing readers will look at. Always try to make your caption a keyword-rich summary of your photo. Use this space to explain what is taking in place in the image. Include the names of people featured prominently in your photo and any important details. A good photo caption should be grammatically correct sentence – able to stand on its own. Aim to answer the following questions in your caption:
- Who are the people in the image?
- What is taking place in the photo, and why is it happening?
- When and where was the photo taken?
Did you know: when you send a press release through readMedia, you should insert your photo’s caption in the “description” field? There’s plenty of room in the caption field, so make sure you include all of the important details about your photo!
