Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
From The Horse's Mouth
Never underestimate the power of a quote in a news release. Journalists love to use quotes in news stories because they give facts a human touch. Press releases are designed to provide detailed information about an organization, and quotes inject them with opinion and emotion. They ultimately provide weight to the facts you’ve stated throughout your story, and enhance the credibility of your organization. Plus, quotes included in releases often make their way into published news articles. Don’t pass on a chance to drive your point home with a powerful quote!
Did You Know: that you can also attach audio and video files to releases sent out through readMedia? High quality audio and video is more important than ever due to the increasing number of online news sites streaming audio and video feeds.
