Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
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- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Reduce, Reuse and Recycle
So you sent out a powerful news piece and a major media outlet wrote a compelling story about you. Your work is done, right? Not even close. Making headlines gives you more to write about! Take the time to write a press release about the media coverage you received. This gives you an opportunity to reinforce your thoughts or offer additional feedback. It also keeps you fresh in your readers’ minds and lets other media know what they missed the first time around!
Did You Know: that readMedia allows you to save a copy of any release you’ve written by clicking on “Save for Later” while preparing your release? This will store that release in your Saved Press Releases section, where you’re able to copy, edit, delete or send it.
