Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
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PR Tips
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- Your Audience Is Listening
- Follow Through
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- Be A Keyword Master
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- Filtered Out
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- Long-Term Storage
- Error Proof
- From The Horse's Mouth
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PR Tools
Be A Keyword Master
To understand the importance of keywords in a press release, keep in mind that in addition to going to the media, press releases issued via readMedia are read by Google and other search engines. As a result, people can find your releases online through keyword searches.
To maximize your visibility in the search engines, be conscious of incorporating words and/or phrases that people are likely to search for into your releases. Not sure what people are searching on? For help, visit: http://www.seochat.com/seo-tools/keyword-suggestions-google/
The potential payoff when people find you online through your releases is worth the extra effort involved in composing them with the search engines in mind. Make your keywords work for you!
Did You Know: that releases sent out through readMedia and hosted online at readmedia.com often appear as a top ranked story on Google News within a half hour of when a release goes out?
