Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Error Proof
One goal of every press release is to build the credibility of the organization issuing it. Errors in spelling and grammar can distract readers from your message, and ultimately take away from your release’s credibility. After you’ve written your story, reread it several times, double-checking facts, dates, and names. Correct all spelling, grammatical or punctuation errors in your story. You should always write your release on a word processor and use spell check, but remember… it’s not perfect. One good way to catch spelling and grammatical errors is to read your release backwards. This allows you to review your story one word at a time!
Did You Know: that readMedia offers users several methods of error checking releases before they’re sent to the media? A spell check is built into the draft stage, allowing users to correct typographical errors. The preview stage gives the sender an opportunity to review their entire story one last time. Take advantage of this preview to make sure your release appears exactly as you want it to.
