Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
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- How to Write a Great Press Release
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- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Your Audience Is Listening
Create press releases that appeal to people outside of the media. Your releases aren’t only a sales pitch to news media, selling your story. Having news media pick up your story is still your primary goal, but nowadays your releases can be read by anyone with an internet connection. Keep in mind that your target audience can read your release directly online. As you compose your release, you’ll want to try to connect with all of your potential readers. Connecting with your audience will build your press release’s credibility.
Did You Know: that any person reading your press release on readMedia’s website can subscribe to a RSS feed of your organization’s news? RSS subscribers will automatically get a copy of your story every time your organization issues a press release.
