Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
Take Aim
It’s always hard to hit a target without aiming first. This holds true in the world or PR too. You should never issue a news release without first figuring out who to send it to. You’ll want to target specific media personnel who’d be interested in your type of news. To do this, contact the media outlets that you plan on sending your story to, and determine who the appropriate reporters and editors are. Keeping these individuals up to date is a daunting task, but the results are worth the effort.
Did You Know: that readMedia does all of your media management for you? Our comprehensive up-to-date media database includes editors and reporters of all varieties. Our editors make sure your news is delivered to the appropriate media personnel based upon the topic(s) of your release. This ensures that health editors and reporters receive health-related news, and so on…
