Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
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PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
- Photographic Evidence
- Closed Captions
- Easy Access
- Hit The Nail On The Subhead
- Headline Drills
- Extra Credit
PR Tools
Hit The Nail On The Subhead
One of the most underused parts of news releases is the subheadline. Many release writers believe that including a headline is good enough – and most times it is – but subheadlines do offer several benefits. They allow you to expand upon your existing headline and give readers a feel for what your release is about. Also, many search engines look at headlines and subheadlines when indexing news. Including keywords in both your headline and subheadline will help them find you!
Did you know: readMedia users can create full sub headlines with any release? Use this opportunity to include additional detailed information in your subhead!
