Media relations has gotten a lot more interesting--and a lot harder--in recent years in part as a result of the impact of the Internet and supporting technologies. readMe is an ongoing series of tips, tricks and advice aimed at helping PR and marketing professionals stay on top of the trends, understand the implications for their day-to-day needs and learn to utilize the new technologies effectively.
Recent Articles
- What to do if You Are Not Getting Pickup
- How to Get Your Boss to Let You Play by the New Rules of PR
- How to Write a Great Press Release
- The Next Revolution in PR
- The New Rules of PR
PR Tips
- CAPITAL Punishment
- Your Audience Is Listening
- Follow Through
- The KISS Principle
- Worth 1,000 Words
- Ten Commandments For The PR Professional
- Make Headlines
- Five And Dime
- Heads Up
- Be A Keyword Master
- The Missing Link
- Big News Vs. Small News
- Let Your News Sell You
- Take Aim
- Filtered Out
- Beating The Buzzer
- Charted Waters
- Get Recognized
- One Size Fits All
- Long-Term Storage
- Error Proof
- From The Horse's Mouth
- Tech Talk
- Reduce, Reuse and Recycle
- Tip Of The Iceberg
- Writing for Robots
PR Tools
The New Rules of PR
The following is an excerpt from David Meerman Scott’s “The New Rules of PR: How to create a press release strategy for reaching buyers directly”
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet.
Because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly), practitioners who learned based on the old rules have been equally slow to change. In fact, most old-school experts have refused to change altogether. It is time to step it up and consider the promise Web 2.0 public relations holds.
To read David Meerman Scott’s The New Rules of PR as a PDF, visit
http://readmedia.com/new_rules_of_pr.pdf
